Examining the range of animal artists in the world today, it is hard to guess which may be the most lucrative investment. Most art collectors buy their artwork primarily for the enjoyment of seeing it on the wall, but of course it is always good to have the knowledge that a certain painting has held it’s value, or even more exciting, the painting has become more valuable.
Unfortunately only a very few artists will achieve international recognition. Even though a lot of artists are professional and produce superb pieces of art, they will generally go unrecognized or enjoy just a short period of celebrity status. Less than one percent of artists will see their work rise in value over the years, and it is important when investing considerable sums of money primarily for the reason of commercial investment that the correct decisions are made.
Such artists are rare and it is essential not to be influenced by a retail outlet that wishes to sell a particular artist’s work, or alternatively, not to be pushed into buying because a shop does not or is not able to purchase such work, that it is of no demand in comparison to the paintings being exhibited in the gallery. Usually this is because a lot of retail outlets are bound by arrangements with publishers, who want only their paintings to be sold, even if the artists are recognized or unheard of. Another reason is that the paintings and signed prints by internationally recognized artists are so sought after that it is usually hard to obtain original paintings because of rarity and ever increasing costs.
Contemporary paintings create much attention, but usually disappears as quickly as it has appeared, and of course the losses can be enormous. From a financial angle, it is generally best to stay with the most established names that have a long term proven track record. Artists that have had many sell out exhibitions in prestigious galleries throughout the world, and that have been internationally praised and the media.
There will always be an element of the latest fashion involved with picking the right style of paintings. The key is to find the paintings just before it becomes the latest fashion. This can be seen in many subtle ways, the change in music give hints of what will be in vogue tomorrow.
Occasionally, we see a move towards the nineteen fifties. This is usually a passing fashion, a stopgap, as the art world moves towards its the next big statement. It should be noted that in difficult financial times, as we have noticed over the last year or two, that the established end of the art world actually sees a good growth, due to the lack of commercial interest in financial institutions.
A painting by a well known British artist, purchased by the Football Association six years ago for just under two million pounds, was recently valued at six to ten million should it go under the hammer today. An amazing percentage increase in these financially difficult times, which goes to prove the solidity and viability of investing in art.